racheleyewear.com
SS24
branding, website design, and social media design
The goal was to craft a clean and elegant visual identity that reflects the brand’s refined personality.
From digital layout to content tone, every touchpoint was designed to deliver a cohesive and elevated brand experience.
“In the photoshoots, natural poses and balanced framing were selected to support the brand’s minimal and chic aesthetic.
This approach aimed to demonstrate how the eyewear can serve as a style element in daily life.”
I managed content creation, visual planning, copywriting,
and publishing strategy to build a cohesive digital tone of voice.
The goal was to highlight not just the product, but the feeling
creating a quiet, refined aesthetic that connects with a loyal audience.
